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I'm Mahnoor
super curious and dynamic
With two years in the design industry, I’m on a mission to create lasting & positive impact through my designs, emphasizing the crucial role of research, rapid iteration, & striking user-focused UI
How I redesigned the Penn App’s booking management feature to allow users to alter or edit their bookings, reducing user complaints and decreasing the frequency of customer calls and front desk visits.
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How I helped redesign the Penn Entertainment website to adhere to the rebrand, improve navigation, and optimize the previous information architecture.
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I designed Busy Bee, a social voice notes app that allows users to name, categorize, and search their audio notes, making it easier to organize and retrieve meaningful messages, thus filling a market gap and enhancing user engagement and satisfaction.
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Creating, refining, and polishing high-fidelity, iterative work that surpasses business needs and significantly enhances user satisfaction.
Producing on-brand, inventive, scalable digital assets that incorportate stakeholder feedback on a tight schedule.
Gather and analyze user data, conduct insightful usability testing, collaborate closely with multidisciplinary teams, and translate findings into actionable recommendations that enhance user satisfaction and product usability.
Seamlessly translating creative concepts into functional and intuitive digital experiences, leveraging user-centric design principles to deliver high-quality, responsive solutions.
• Designed and optimized user interfaces for 5 clients, improving user satisfaction and engagement by a minimum of 25%.
• Conducted comprehensive user research and usability testing, leading to data-driven design improvements that reduced user errors by 15% and boosted conversion rates by 20%.
• Spearheaded the conceptualization and execution of user flows for the Penn Play app focusing on rewards and hotel functionality, driving a 5% increase in rewards sign-up rates.
• Implemented A/B testing strategies to evaluate and refine design choices, resulting in a 15% increase in conversion rates for key features in the Penn Play and Penn Host apps.
• Collaborated with the product management team to design solutions that align with business goals at a feature level and to prioritize and implement feature enhancements, resulting in a 20% increase in user retention within the first quarter of implementation.
• Initiated a comprehensive overhaul and modernization of mobile and tablet app user flows for the Consumer Financing programs, a platform stagnant since 2008 and resulted in a 40% decrease in user complaints.
• Conducted meticulous audits of existing flows, identified outdated design elements and usability issues, and implemented targeted enhancements to key flows, leading to a 20% decrease in user abandonment rates.
• Led the redesign of app and site architecture, resulting in a 50% decrease in misdirected merchants, garnering positive feedback from internal stakeholders and end-users, with a 90% approval rating in post-launch user feedback surveys.
• Ideated alongside the founders of Flock Shopping, a fast-paced entrepreneurial start-up application developed by two entrepreneurs in the Wharton School of Business incubator, to design the innovative MVP for launch, catalyzing an 18% user-retention rate 1-month post-launch.
• Facilitated brainstorming sessions and design workshops, fostering a collaborative environment and open channels of communication driving a 25% decrease in conceptualization time, vastly benefiting the apps’ first-mover advantage.
• Supported developers to translate design concepts into functional prototypes, optimizing development efficiency and reducing time-to-market by 20%.
• Designed promotional materials, including posters, banners, and social media graphics, leading to a 25% increase in project visibility and engagement • Created over 120 digital assets, ensuring high-quality output under tight deadlines and contributing to the successful completion of all projects on time.
• Contributed to brainstorming sessions and provided creative input for 3 marketing campaigns, enhancing overall campaign effectiveness and reach.
